Brand & Commercial Growth Strategy

Your brand has a compelling story. Does your commercial strategy know how to tell it?

Grace Park helps mission-driven consumer health and wellness brands translate deep consumer insight into brand narratives and commercial strategies that drive profitable, lasting growth.

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Consumer & Brand Clarity

Surface the human truths driving your category — and sharpen the brand positioning that makes your product the only logical choice.

Commercial Architecture

Build the omnichannel growth playbook — segmentation, channel strategy, and go-to-market priorities that align your brand and business goals.

Executive Decision Support

Equip your C-suite and Board with the data-driven narratives that sharpen decisions, align teams, and accelerate action.

Areas of Expertise

Where brand strategy, consumer insight,
and commercial growth converge.

Twenty plus years of work across Fortune 500 and high-growth wellness brands has made one thing clear: the brands that win are the ones that understand their consumer deeply — and build every commercial decision around that understanding.

Brand & Growth Strategy

A brand without a commercial strategy is just a logo. A strategy without a brand is just a spreadsheet.

Grace helps leadership teams define where the brand should play, why consumers should choose it, and how to build the omnichannel commercial playbook to get there. This is the work that sits above the campaign — shaping brand positioning, identifying whitespace, prioritizing channels, and turning strategic choices into executable growth plans that the entire organization can align behind.

Consumer & Shopper Insights

The brands that grow fastest are the ones that understand their consumer most deeply.

Grace synthesizes qualitative and quantitative data — shopper behavior, cultural signals, purchase patterns, segmentation — into a clear picture of who your consumer really is, what drives their choices, and where your brand has permission to grow. The output isn't a research report. It's a strategic asset your team can use immediately to sharpen messaging, prioritize investment, and win at shelf and online.

C-Suite & Board Advisory

The best strategic thinking is worthless if it can't move a room.

For senior leaders navigating high-stakes growth decisions — a new market entry, a post-acquisition repositioning, a channel expansion — Grace offers the thinking partnership and executive-ready narrative that turns insight into board-level conviction. She works closely with CEOs, CMOs, and Presidents, shaping both the strategy and the story that brings leadership teams and investors along.

Proof Points

What this work actually delivers.

A selection of outcomes from 20+ years of brand and commercial strategy work with Fortune 500 and growth-stage consumer health brands.

$95M

Incremental growth opportunity identified

Articulated an umbrella brand and shopper strategy across 20+ Beauty & Personal Care categories for a leading global consumer goods company — surfacing $95M in incremental revenue opportunity among Millennial and value-oriented shoppers, both online and offline.

40%

Topline growth unlocked

Partnered with executive teams at multiple consumer health and wellness brands to design customer segmentation and journey-based growth strategies, driving topline growth of up to 40% and improved capital allocation decisions.

3×

Return on PE investment

Influenced a health and wellness investment decision delivering a 3x return for a private equity firm through rigorous qualitative and quantitative research, economic modeling, risk assessment, and scenario evaluation — turning insight into conviction.

300%

ROI at Walmart

Secured new item distribution at a client's largest US retail partner by packaging incremental buyer, trip, and basket data into a compelling brand growth story — delivering 300% ROI and moving significant case volume.

About Grace

Twenty plus years of turning consumer truth into brand growth.

Grace Park has spent her career at the intersection of brand strategy, consumer insight, and commercial leadership — helping some of the world's most recognizable consumer health and wellness brands understand their consumers more deeply and build the commercial strategies to reach them more effectively.

Her work sits above execution. She's not the person running the campaign or managing the media plan. She's the person in the room when the big strategic decisions get made — shaping how a brand is positioned, which consumers to prioritize, which channels to invest in, and how to tell the story that aligns leadership, unlocks investment, and accelerates growth.

What makes her distinctive is the combination of analytical rigor and narrative instinct. Grace doesn't just find the insight — she knows how to turn it into a story that moves a CEO to act, a board to invest, or a retail buyer to say yes. That combination is rare, and it's what her clients come back for.

She has advised C-suite and board-level leaders across consumer goods, health & wellness, and media & technology — with clients ranging from $1B global brands to founder-led growth-stage companies at the most consequential inflection points of their trajectory.

Outside of work, she is a passionate advocate for women's health, a devoted supporter of New York City's arts community, and — perhaps unexpectedly — a certified DJ.

Grace Park

President, MLC Enterprises, Inc.

Grace began her career in investment banking at PaineWebber/UBS in Healthcare & Biotechnology, before moving to PepsiCo's Corporate Strategy & M&A team — giving her a financial and analytical foundation that still shapes how she thinks about growth decisions today.

She spent seven years at Cannondale Associates — rising from Consultant to Managing Director through its acquisition by WPP/Kantar — where she built and led a 25-person consulting and analytics team and trained over 200 commercial leaders in data-driven brand storytelling.

She founded MLC Enterprises in 2012, and has since built a practice trusted by some of the world's leading consumer brands and the private equity firms that invest in them.

MBA · Harvard Business School
BA, Economics & Japanese Studies, cum laude · Wellesley College
AI Fluency: Framework & Foundations · Anthropic
Based in New York City

Connect

Let's have a conversation.

Whether you're a brand leader facing a high-stakes growth decision, or an executive team looking for a senior thinking partner — Grace would love to hear what you're working on.

Grace Park at MLC Enterprises

Location

New York, NY

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"I respond to every note personally, within one business day."

Your brand has a compelling story. Does your commercial strategy know how to tell it?

Where brand strategy, consumer insight,and commercial growth converge.

What this work actually delivers.

Twenty plus years of turning consumer truth into brand growth.

Let's have a conversation.

Where brand strategy, consumer insight,
and commercial growth converge.